Leaders go first
Leaders decide where AI goes, so they get good with it in their own work first. When only frontline staff use AI, the rollout stalls.
// About Sidekick Orchestration
We run our whole business on AI.
Everything we coach, we built and tested in our own company first.
Sidekick Orchestration is an AI Adoption Partner in Metro Vancouver. Founder Chase Bernier is a business operator who runs every part of the company through AI, and you work with him directly.
Sidekick AI Orchestration Ltd. · Metro Vancouver, BC
Chase BernierFounder · Metro Vancouver, BC
// Everything you see runs on AI
You need to do the work before you can teach it.
The premise we built Sidekick on
Everything you see when you deal with Sidekick was built by Chase with AI, and it runs on AI. There is a working engine behind this website.
- 01In use
Revenue engine
- Lead research
- Outreach
- Proposals
- Decks
How we find, contact and win clients.
- 02In use
Content
- Social content
- Insights articles
Our posts and the Insights library.
- 03In use
Customer side
- Azura, our live AI chat
- Customer support
- Free AI assessment
How you reach us and get answers.
- 04In use
Delivery
- Client setups
- Coaching material
How we set up and coach every client.
- 05In use
Operations
- CRM
- Contracts
- This website
The back office, including the page you are reading.
- 06
Every use case we cover, Chase built and tested first.
See the kinds of work AI takes on for a business like yours.
See inside Sidekick
// Why a business operator
Most AI experts are technical. Chase comes from the business side.
They know the tools, but they have not seen how decisions get made at the executive level, and coordinating the people a rollout depends on is a different skill set.
Chase is a business person who runs every facet of Sidekick through AI. He knows the nuance of the tools, and he knows how to apply them to business problems in a thoughtful and effective way.
// Who a rollout has to bring along
- Executive teamDecides where AI goes and what it is measured against.
- IT teamApproves the tools, the accounts and the rules for data.
- Front-line staffUses it every day, once leaders show the way.
Chase coordinates all three, from the first call through the rollout.
// Chase's background
He has led this kind of change before.
Chase spent more than a decade in B2B partnerships and revenue operations at DrugBank, Jobber and DoorDash.
20curators, working with AI
2,000people in a curation team, for the same output
Chase built and led DrugBank's partnerships division. DrugBank's team of 20 curators, working with AI, produced the output of a 2,000-person curation team.
DrugBank worked with 15 of the top 20 pharma companies. The job was coordinating legal, commercial and executive teams to embed complex technical products into one another.
That is the change management and stakeholder coordination this work takes.
- Jobber
At Jobber, he saw thousands of small service businesses modernize how they run.
In every role the job was the same: understand what each person needs, then get them on the same page.
// From client work
What changed inside their businesses.
Meetings, research and follow-ups: processes that changed inside each business, described by the people who run them.
An executive coaching practice · The coach’s follow-up after sessions
Recaps and follow-ups after full-day sessions arrive drafted in the coach’s voice, ready to review.
“I hate sending follow-up emails.”
Session notesRecap and follow-up draftsWhitney reviews
A managing partner’s firm · The partner’s meeting prep, memos and models
Meetings, presentations, investment memos and financial models are prepared behind the scenes.
“It feels like you suddenly have an admin, an analyst, and a small team working behind the scenes.”
Research and contextAnalysis and draft workAman decides
Nathan Parkhouse Advisory · The founder’s call preparation
Preparing properly for a call: about 45 minutes down to about 5.
“It remembers. Twenty-five years of relationships, and it holds the ledger: who introduced whom, what I promised, what they said in their own words.”
Files, calendar and emailPre-call briefNathan reads
Bloom Benefits · An advisor’s client follow-up
His calls and training sessions now update Salesforce, compare carrier PDFs and draft follow-ups.
“I built an interactive dashboard with my company’s branding in two minutes. Commission structures, stages, all of it. Then I built an accounting folder that basically works like a bookkeeper.”
Calls and trainingUpdates and draftsKevin reviews
G2 Virtual · The owner’s client work, prepared in parallel
Two or three clients’ work gets prepped at once, ready for the owner to take it from there.
“I can load it with two or three clients’ work while I’m on someone else’s. It’s already prepping the work, and I jump in and take it from there. I almost have my own support system instead of needing someone else to support me.”
Client files and schedulesWork prepped in parallelJen takes it from there
A real estate practice · A realtor’s client newsletter and strata review
A client newsletter with market statistics, in about 20 minutes.
“I’ve always wanted to send newsletters with market statistics to my clients and I’ve never been able to tackle it.”
Articles and market statsNewsletter draftNatalie reviews
Figures are each client's own estimate. Some started as early free users.
See these stories on What AI Can Do// How we work
Three beliefs that shape every engagement.
Used beats perfect
A decent tool that gets used all the time always beats a perfect tool that never gets picked up.
Know where it doesn't fit
We decide with you where AI gives the most leverage and where to leave it out. Some work should stay manual, and we'll tell you when we think so.
- Your AI runs in your own accounts, inside tools your company approves, with rules for what never goes in.
- Chase never logs in to your systems or asks for your passwords.
- We work with your IT provider on every package.
- Client files are used only if you ask for it, case by case.
- Insured for professional liability and cyber.
- You keep everything we set up.
- Nothing that identifies you is shared without your permission.
// Next stepChase Bernier · Founder
Work directly with Chase.
Start with a 30-minute fit call. You leave knowing where AI fits your business and what to do next, whether that's with us or not.
We are hiring and growing. For now, we take on a limited number of engagements at a time. If we are at capacity, we work with a network of trusted partners who can support clients who are unable to wait for the next available slot with Sidekick.
Chase Bernier · Founder