Sidekick Orchestration
A worked example

From a discovery call to a sales brief and follow-up

The brief turns a “quote by Friday” request into the two things that actually protect the opening date: a site measure this week and the landlord’s sign approval letter. The price becomes a band from past jobs, so the owner decides early whether to involve Dr. Hallam.

Fictional sign and wayfinding company selling to a dental groupFictional recordsAccount brief you can read in fullNo client claim
Records in · finished work out

4 records.
4 automatic steps.
One human check.

What goes in

The records the workflow reads

4 ordinary records, nothing prepared specially for AI. Every fact in the finished work traces back to one of them.

W1 · Website excerpt

Prospect website · locations and careers pages

  • Alder Row Dental (fictional) lists three clinics and one coming soon: “Willow Creek, our fourth clinic, opening this autumn.”
  • Photos of the three existing clinics show the same illuminated fascia sign: blue lettering on a white panel.
  • Careers page: “Hiring a practice coordinator for Willow Creek.” No opening date, budget or supplier is named.
C1 · Call notes

20-minute discovery call · Priya M., practice manager

  • Fourth clinic is in a strip plaza. The landlord must approve any exterior sign. Opening is seven weeks from today.
  • Wants: an illuminated fascia sign matching the other three; interior wayfinding for reception, four treatment rooms and x-ray; window vinyl with hours.
  • Priya can approve spend under 5,000. Dr. Hallam, the owner, approves anything above that.
  • “The last supplier took eleven weeks and missed clinic three’s opening. I need a date I can trust.”
  • Asked for a quote by Friday and photos of similar dental work.
  • Not discussed: budget, whether the landlord has issued sign criteria, whether a permit has been applied for, whether the interior drawings are final.
R1 · CRM record

Our CRM · Alder Row Dental

  • Contact: Priya M., practice manager. Decision-maker: Dr. Hallam (not yet met).
  • Source: referral from the plaza’s property manager, Tom D. Stage: discovery call done. No prior work with this group.
  • Open task: quote requested by Friday. Nothing sent yet.
R2 · Our job records

Two similar past jobs and our quoting rules

  • Pediatric clinic, fascia plus interior wayfinding: six weeks from approval to install. The illuminated-sign permit took three weeks in the same municipality as Willow Creek; fabrication two weeks; install one day. Final price 8,900 before tax; our band for that scope is 7,800 to 9,600.
  • Optometry clinic, wayfinding only: two weeks; 1,900 before tax.
  • Rules: quote only after a site measure. A permit application needs the landlord’s written sign approval first. Never promise an install date before the permit is granted.

How the work runs

From records to a review-ready result

Set up once: the brief instructions, our quoting rules and the two past-job summaries live in one saved project. After a call, the notes go in and the brief comes out. None of the steps below is a manual task after the first time.

A saved project is a folder inside your AI tool that keeps its instructions and reference files between conversations, so nothing is re-explained.

  1. The call notes land in the account folder

    The saved project reads the notes, the CRM card and the prospect’s website together. It already knows our quoting rules and past jobs.

  2. Facts, guesses and gaps get sorted

    Every statement is tagged with its source. Anything Priya implied but did not say becomes a question, not a fact.

  3. Timing is checked against our own records

    Opening in seven weeks is compared with the six weeks our similar job took and its three-week permit. That shows how little slack there is.

  4. The brief, the reply and the to-do are drafted

    The price stays a band from past jobs, the install date stays unpromised, and the two photos Priya asked for are named as attachments.

  5. A person reads, corrects and acts

    Confirm the price band, pick the site-measure morning, decide whether to copy Dr. Hallam, then send.

What comes out

The finished artifact

This is the actual review copy, not a description of it. Read it the way the owner would, with the records above open beside it.

Account briefFictional · prepared for review
Review copy

Prepared for review · fictional records

Alder Row Dental · Willow Creek clinic signage

Prepared for
Owner, before Friday’s reply
Built from
W1, C1, R1, R2
Status
Review copy · nothing sent
Next touch
Reply to Priya M.

The likely need

A fourth clinic that opens in seven weeks, looks like the other three and opens on time. The buying pressure is the date, not the price: the previous supplier missed clinic three’s opening [C1].

The full scope (illuminated fascia, six-room wayfinding, window vinyl) will very likely exceed Priya’s 5,000 approval limit, so Dr. Hallam is part of this decision even though we have not met him [C1, R2].

What we know, and where it comes from

What we knowSource
Fourth clinic in a strip plaza; opens seven weeks from the callC1, W1
Exterior sign needs the landlord’s approvalC1
Wants a fascia sign matching the three existing clinics (blue on white, illuminated), wayfinding for six rooms, window hours vinylC1, W1
Priya approves under 5,000; Dr. Hallam approves aboveC1
Last supplier took eleven weeks and missed an openingC1
Referred by the plaza’s property manager, Tom D.R1
Our similar job: six weeks from approval to install, three of them waiting on the permit; band 7,800 to 9,600 before taxR2

What we still need to learn before quoting

  • Has the landlord issued sign criteria or an approval letter? We cannot apply for the permit without it, and the permit is the longest step [R2].
  • Has anyone applied for the permit yet? If not, seven weeks works only if the application goes in within the next week.
  • Are the interior drawings final? Room names and door positions decide how many wayfinding signs there are.
  • Does “match the other clinics” mean the original fabricator’s specification or a visual match? That changes cost and lead time.
  • When does Dr. Hallam want to see the quote, and does he want it directly from us or through Priya?

Timing, worked back from opening day

StepDepends onLatest start
Site measure and landlord approval letterPriya, landlordThis week
Quote approvedDr. HallamWeek 1
Permit application (about three weeks to grant)Landlord letterWeek 1
Fabrication (about two weeks)Permit grantedWeeks 4 to 5
Install (one day)Site readyWeek 6
Clinic opensWeek 7

Recommended next step

Offer a 30-minute site measure this week instead of a quote by Friday. A quote before a measure is a guess we would redo [R2], and a measure is the first real date Priya gets. Send the two dental photos she asked for, and give the past-job price band now so Dr. Hallam is involved early rather than at the end.

Reply to Priya M. · draft for approval

To
Priya M., practice manager
Subject
Willow Creek signage: protecting your opening date
Attach
Two dental clinic photos from our job records

Thanks for the call today. You said the last supplier missed clinic three’s opening, so here is how we would protect your date.

Two things move fastest if we do them this week: a 30-minute site measure at Willow Creek, and the landlord’s written sign approval, which we need before we can apply for the permit. On our last similar job in that municipality, the permit took about three weeks, and it was the longest step.

On similar clinic work, an illuminated fascia plus interior wayfinding has landed between 7,800 and 9,600 before tax; the window vinyl would be extra. Your quote will follow the measure, so it is based on real dimensions rather than a guess.

Two photos of recent dental clinic signs are attached. Could you send the interior drawings, and let me know which morning this week works for the measure?

Before this goes out

  • Confirm the 7,800 to 9,600 band still holds for this scope.
  • Pick the morning you can do the measure; the email should name it.
  • Decide whether to copy Dr. Hallam now, since the scope will pass Priya’s limit.
  • Add a CRM task: chase the landlord letter if it has not arrived by the measure.

Human review

What the owner checks before it goes out

The brief must not turn “match the other clinics” into a specification or the price band into a quote. The permit lead time and the figures come from our own records [R2], not from the prospect. The measure morning is the owner’s to choose. Nothing is sent until the owner has read it.

Try it

Run the same records through your own AI tool

The complete fictional pack and the instruction are below. Paste both into an AI chat you are allowed to use, then compare what comes back with the brief above.

Copy this fictional example

Copy the notes and instructions into an approved AI chat.

Fictional source material: W1 · PROSPECT WEBSITE · LOCATIONS AND CAREERS PAGES Alder Row Dental (fictional) lists three clinics and one coming soon: “Willow Creek, our fourth clinic, opening this autumn.” Photos of the three existing clinics show the same illuminated fascia sign: blue lettering on a white panel. Careers page: “Hiring a practice coordinator for Willow Creek.” No opening date, budget or supplier is named. C1 · 20-MINUTE DISCOVERY CALL · PRIYA M., PRACTICE MANAGER Fourth clinic is in a strip plaza. The landlord must approve any exterior sign. Opening is seven weeks from today. Wants: an illuminated fascia sign matching the other three; interior wayfinding for reception, four treatment rooms and x-ray; window vinyl with hours. Priya can approve spend under 5,000. Dr. Hallam, the owner, approves anything above that. “The last supplier took eleven weeks and missed clinic three’s opening. I need a date I can trust.” Asked for a quote by Friday and photos of similar dental work. Not discussed: budget, whether the landlord has issued sign criteria, whether a permit has been applied for, whether the interior drawings are final. R1 · OUR CRM · ALDER ROW DENTAL Contact: Priya M., practice manager. Decision-maker: Dr. Hallam (not yet met). Source: referral from the plaza’s property manager, Tom D. Stage: discovery call done. No prior work with this group. Open task: quote requested by Friday. Nothing sent yet. R2 · TWO SIMILAR PAST JOBS AND OUR QUOTING RULES Pediatric clinic, fascia plus interior wayfinding: six weeks from approval to install. The illuminated-sign permit took three weeks in the same municipality as Willow Creek; fabrication two weeks; install one day. Final price 8,900 before tax; our band for that scope is 7,800 to 9,600. Optometry clinic, wayfinding only: two weeks; 1,900 before tax. Rules: quote only after a site measure. A permit application needs the landlord’s written sign approval first. Never promise an install date before the permit is granted.
Your task: Prepare the account brief for Alder Row Dental and the follow-up to Priya. Separate what we know from what we assume and what we still need to learn before quoting. Work the timing back from opening day using our own job records. Draft the reply; do not send it, do not quote a price, and do not promise a date.

Check the result

The brief must not turn “match the other clinics” into a specification or the price band into a quote. The permit lead time and the figures come from our own records [R2], not from the prospect. The measure morning is the owner’s to choose. Nothing is sent until the owner has read it.

Apply it to your work

Before trying this with real work, confirm that the AI tool may use those records and that someone can check important mistakes. Otherwise, keep using fictional details.

Try it with your last discovery call: the notes, the CRM card and one similar past job. Judge the brief by whether it names what you still need to learn before you quote.